Brand & press kit
The assets you can use to represent Niyra
Writing about Niyra, building an integration, or featuring her? These are the approved logos, banners, colors, and rules. If it's not here, it's not current — ask before you use it.
The mark
One orb. That's the logo.
The 3D spiral orb is Niyra's one canonical identity. She is personified — “she / her” — and the orb is her body: always breathing, never static. There is no separate wordmark logo; the orb plus the “Niyra” name in Tobias is the lockup.
Motion
Animated orb
The orb is alive. Use these loops for video posts, reveals, and loading states — never a Spline-exported render.
Color
Palette
Warm Glass / Aurora palette. Apricot leads, cyan is the alive accent, cream and warm-black are the grounds.
Apricot
Primary — CTAs, accent, orb glow
Aurora cyan
Secondary accent — the 'alive' aura
Warm cream
Light background
Deep warm-black
Dark mode / ink
Typography
Type
Tobias for display and the wordmark, General Sans for everything you read, Geist Mono for code and data.
Niyra
Tobias
Display & logo wordmark
She remembers, and does.
General Sans
Body & UI
niyra.ai
Geist Mono
Code & data
Usage
Do & don't
- Use the spiral orb as the single, canonical Niyra mark.
- Keep clear space around the orb — at least half its width on every side.
- Place it on warm-black or cream, or use the transparent version.
- Keep the apricot + cyan glow intact; it's part of the identity.
- Write the name as “Niyra” — capital N, lowercase rest.
- Don't recolor, outline, flatten, or add drop-shadows to the orb.
- Don't stretch, rotate, or crop it — scale proportionally only.
- Don't use the retired wordmark / old logo icon (fully deprecated).
- Don't set the orb on busy photos or clashing colors.
- Don't write “NIYRA”, “niyraAI”, or attribute it to “Indya AI Labs”.
Naming & contact
Product: Niyra. Company: Avuvo AI Pvt Ltd.
Pronouns: she / her — Niyra is personified, always first person.
Tagline: “She knows you!”
Need something not listed, or an exception? Reach out — we're happy to help.