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Niyra vs hiring a human EA

A human EA is $60K-$150K/yr. Niyra is $228/yr. Here's where each fits.

A senior executive assistant is one of the highest-leverage hires a busy professional can make — and one of the most expensive ($60K-$150K/yr in major markets). Niyra is the affordable layer: she handles the things software can do, leaving the judgment / relationship work to a human EA if you have one.

What each is great at

a human EA

a human EA is great when

Human judgment and relationships
Phone calls with discretion
Knows your industry and people
Handles edge cases AI can't
Trust that comes from years working together

Niyra

Niyra fits when

Available 24/7 — no PTO, no maternity leave, no sick days
$19/mo vs $60-$150k/yr
Never gets bored of repetitive tasks
Doesn't gossip
Onboards in 5 minutes

Side-by-side

Feature	Niyra	a human EA
Cost / year	$228	$60,000-$150,000
Hours of availability	24×7	40-50/wk
Judgment on novel situations	Decent, not perfect	Best-in-class
Onboarding time	5 min	3-6 months
Discretion on sensitive calls	Don't trust her with the most sensitive	Their core value